Airbnb Open, the annual festival that celebrates hosting and hospitality, took place in downtown LA from November 17-19, 2016. Airbnb Open 2016 showcased 3 days of exciting talks, performances, activities, city explorations, and panels.

Utility’s wide set of digital services supported the event’s mobile, web and on-site interactive experience and infrastructure.

20,000+ attendees from 75+ countries. One mobile experience.

New Look, Same Mission

For a third straight year, Airbnb Hosts from around the globe attended the Airbnb Open to connect, share, and learn from each other.

Taking over Downtown LA

2015’s event saw 5,000 hosts join in the festivities. 2016’s event saw almost 20,000 attendees meet up for a full weekend of activities and speakers, including hosts, guests, speakers, press and Airbnb staff.

Digital Connections

Digital wristbands create a story to tell. People become ambassadors by sharing the magical experience on social media. Participants go home with a take-away and continue to post after the show. The visibility of the performers, venue, and sponsor is multiplied through their friends and contacts.

Virtual Experiences

Attendees wandered around DTLA to discover various immersive engaging experiences that brought the event to life.

Open Spotlight

A street festival showcasing Los Angeles through music, art, theatre, and vibrant small businesses. Join us for:

  • Concerts and DJs, headlined by Maroon 5
  • A red carpet film screening of LA LA LAND
  • A pop−up Shop Small® Market featuring design, art, and gift items from local businesses
  • Spectacular cabaret and theatre performances from Strut & Fret

Brain Dates

Attendees could find like-minded people interested in sharing knowledge in face to face, one-on-one meet-ups throughout the event, discovered through a digital knowledge-sharing ecosystem.

The Bélo™ Awards

As the sun sets on Saturday evening, all gathered at the Orpheum Theatre for an awards show presented by CBS’ THE LATE LATE SHOW host James Corden. At the Bélo Awards, Airbnb honored the brightest and best of the Airbnb community to champion their stories of playful creativity, limitless care, and unexpected heroism.