Maccabi USA endeavors, through sports, to perpetuate and preserve the American Jewish community by encouraging Jewish pride, strengthening Jewish bonds and by creating a heightened awareness of Israel and Jewish identity. The volunteer organization seeks to enrich the lives of Jewish youth in the United States, Israel and beyond through athletic, cultural and educational programs.

Third largest international sporting event in the world

The 19th Maccabiah Games brought together 9000 athletes, holding competitions in 42 disciplines in 34 sports.

Responsive Refresh

Social Media Amplification

Bringing together Grammy-nominated music artist Matisyahu and Maccabi USA in an effort to generate awareness for Team USA’s 2013 Maccabiah Games participation, including a social contest that named “Live Like A Warrior” the official song of Team USA and gave fans the chance to sing with Matisyahu himself on stage.


Instagram Impact

In conjunction with the ultra rare 2013 Thanksgiving-Channukah holiday overlap, the first-annual Light it Forward campaign aimed to gain awareness for Maccabi USA’s worldwide endeavors through dynamic Instagram fan participation and raising money via social fundraising tools.


Video Recap   Images in Action