BuzzFeed

You're in the driver's seat of interactive trips

The
Challenge

BuzzFeed embarked on a new frontier with its initiative to invest in the trending, "make your own adventure" content space. BuzzFeed wanted to attack the market in the mobile and digital spaces to reach users in all digital environments with their dynamic vehicles for storytelling.

The
Solution

Utility was hired to engineer all mobile and web dynamic content environments for BuzzFeed, with aggressive timelines set to test the market in rapid prototyping sprints and releases.

Choose your own adventure

Utility's engineering and design teams built out the entire series of market-ready adventures, letting users take their own paths within the content experiences.

A Tasty partnership and collaboration

Using the Eko studio platform for dynamically-driven content, Utility helped BuzzFeed team up with Tasty to produce culinary related dynamic content within the mobile and web environments for consumers to engage with.

Experience content the way you want

StringFlix is a platform built on collaboration and appreciation. Saw a cool string? Show your appreciation by giving them a round of applause.

Accessible in all environments

StringFlix is a platform built on collaboration and appreciation. Saw a cool string? Show your appreciation by giving them a round of applause.

The
ResultS

BuzzFeed was able to launch successfully and truly break into the dynamic content segment, and accolades poured in.

experiences created

15

partnerships launched

2

team size

8

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